Perfume Houses - W

Perfume Guide Designer Fragrances & Perfumes
Perfume Houses - Worth

Worth

Worth's most famous and enduring creation is Je Reviens. Ironically, Je Reviens, the most famous part of the love poem, owed its success to war, not love. When the Americans entered the second world war after Pearl Harbour, Je Reviens became the perfume given by soldiers - from GI's to generals - to their loved ones. An imaginative advertising campaign in America translated Je Reviens as "I will return".Je Reviens became the way to say "I love you" and "I'll be back". It was a farewell kiss which hundreds of thousands of American women never forgot "A miraculous harmony of the most precious scents, strong and fresh yet flowery and warm, it plays a woody major note on a theme of narcissus, jasmine, jonquil and ylang-ylang Designed by Rene Lalique, the original perfume bottle for Je Reviens resembled a blue skyscraper. The bottle was strongly architectural and far removed from the figural flacons of nearly two decades earlier.

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Perfume
This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.
EDP
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.
EDT
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.
EDC
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as a invigorating spray.