Jean Patou
Perfume Guide - Perfume House J - Jean Patou

Jean Patou revolutionized fashion and couture has never looked back since. Jean Patou was the inventor of sportswear, designing the first cardigan, the first tennis skirt, and the first knit bathing suit. Jean Patou was also the first couturier to use his initials as a stylistic motif. After the 1929 stock market crash, most of his clients could not afford his couture designs, yet he had the incredible daring to launch Joy, the "costliest perfume in the world" -- a gift and creation that would simply provide "Joy" to the world. Joy continues to be one of the most memorable and coveted scents due to its unmistakeable flavour and sensuality.

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Perfume
This is the extract or extrait of a fragrance and represents the scent in its purest form. This often creates a smooth and round texture, which is hard to achieve with the dilution represented in the other concentrations of fragrance.
EDP
Eau de Parfum or EDP is one of the most popular forms of fragrance. Eau de Parfum contains between seven to fourteen per cent of fragrance oils and perfume elixirs and is the second strongest, and longest lasting means of wearing a fine fragrance.
EDT
Eau de Toilette or EDT is fast becoming the most common means of wearing a fragrance or perfume. EDT’s are not as highly concentrated in oils and elixirs as an EDP or Perfume would be and contain one to three per cent of fragrance oils. This impacts the ability of the fragrance to last and around eighty percent of the oils in an EDT fragrance will evaporate within three hours of application.
EDC
Eau de Cologne’s or EDC’s were first popularised by Napoleon. These fragrances are often constructed in a different manner to the traditional French Model and are formulated in one single burst. As a result of this process, EDC’s or Eau de Colognes last the least amount of time on the skin and can dissolve within a couple of hours. EDC’s should be worn as a invigorating spray.